is Clickable TV
How It Works
Did you see a Tapable banner that was shown next to a video after your in-stream ad was done, being played or skipped on YouTube? Yes, people do not search anymore, they use a Tapable banner to get to a landing page. With the IntapTV Button (two taps) or just the Tapable banners (one tap) integrated into your video streaming app, you can give your viewers quick and easy access to the TV and Video links. In addition, Pay-per-Tap® guarantees to lower today’s cost of Pay-per-Click by at least 20 times.
Increase TV Ad Value
IntapTV saves advertisers from expensive search engine clicks, improves attribution, and increases conversions.
Improve TV’s UX
IntapTV gives your viewers quick and easy access to relevant links and phone numbers.
Create Valuable Data
IntapTV data improves TV attribution and cross-medium ad personalization. Best of all, the data belongs to you.
Frequently Asked Questions
Why do you force customers to go directly to advertisers' landing pages instead of just using search?
For example, officially Booking.com, Priceline, Kayak (we are talking about billions of dollars) redirect from Google to TV and Video ads. Why? Key Points:
- The online travel company is trying to drive brand awareness and get customers going directly to its sites instead of just to search.
- But the short-term return on brand spending “is running below our expectations,” executives said.
See more in the article “Why one of Google’s biggest spenders is redirecting some money towards TV and video ads” from CNBC.
What is the “unrecalled functionality”?
A similar idea has already proved to be a huge success. This is the “companion banner” by YouTube, which provides continued brand presence after a video ends. YouTube’s “companion banner” allows the viewer to click on it anytime, monetizing the number of views. In general, both IntapTV and YouTube provide links to unrecalled information for viewers. Unrecalled advertisements (unrecalled ads) are pieces of visual digital information in the form of digital signals that a viewer for some reason misses a moment to memorize the expired information (for example, the TV ad had run and had not been copied down or memorized, etc.). The patented IntapTV technology works on all devices and any TV while YouTube’s “companion banner” works only on YouTube and only on a few devices and not on TV due to patent infringement.
Why is your patented “unrecalled functionality” so important?
According to Google, as seen in the diagram below, viewers only start searching after a TV ad has run. That’s why our patented “unrecalled functionality” which allows viewers to get all information about a recently watched ad is so important.
Image source: Think with Google
IntapTV Software Requirements Specification
Combines digital’s pay-per-click, data collection and targeting capabilities with TV’s reach.
Proves the TV industry’s long-held claim that commercials cause consumers to buy products.
Allows viewers to see ads they want based on their behavior.