is Clickable TV
Our story began with a question: “Why aren’t TV ads ever interesting?” Despite TV advertising being a major focus for marketing strategies, the nature of TV viewing makes it unlikely that ads will be relevant – and if they are, it’s up to the viewers to search for the product based on whatever information they could memorize before the ad ended. Either way, it’s not a great experience for the viewer or the advertiser. We knew there was a better way.
How It Works
Anyone who has used streaming platforms like YouTube has seen tapable ad banners pop up in their videos. These banners take the viewer right to the relevant homepage so they don’t have to search the internet to find the product that was advertised. Intap brings this level of ease and efficiency to TV ads by integrating with TV remote, TV everywhere, and TV desktop apps.
With Intap, viewers can interact with an ad using an IntapTV button (which only requires two taps) or a tapable banner (which only requires one tap), making it easier than ever to turn promising leads into loyal conversions. More than that, our Pay-per-Tap® technology guarantees to be at least 20 times more affordable than today’s Pay-per-Click costs.
Our innovative TV advertising solution comes with a few significant benefits for viewers, streaming services, and advertisers such as:
Increase TV Ad Value
IntapTV’s tapable banner functionality saves advertisers from expensive search engine pay-per-click costs, improves attribution, and increases conversions.
Improve TV UX
IntapTV improves ease-of-use for viewers, giving them easy access to relevant links and phone numbers.
Create Valuable Data
IntapTV data improves TV attribution and yields powerful insights for AI-driven ad personalization. Best of all, that data belongs to you.
Frequently Asked Questions
Why is sending customers to an advertiser’s landing page better than using a search engine?
Because IntapTV sends the viewer directly to the product or service landing page, all of this is avoided.
What is the “unrecalled functionality”?
No matter how effective an advertisement is, if crucial bits of information are not memorized by the viewer, they won’t be able to find the product even if they were interested in it. YouTube has created a “companion banner” in an attempt to remedy this problem. This banner continues the brand presence after the advertisement ends, so viewers can click on it at any time. However, this functionality is only available for YouTube advertisements on some devices – unlike IntapTV technology.
Our patented unrecalled functionality technology works similarly to the companion banner, but it is available on all devices and all TVs.
Why is “unrecalled functionality” so important?
According to statistics from Google research, most viewers begin searching for advertised products or services after the ad has ended – which is when the viewer has to recall the information gleaned from the ad. If they cannot remember it, they may not be motivated enough to find the product.
This is where IntapTV’s patented unrecalled functionality comes in, giving viewers everything they need to revisit a previously-aired advertise.
Image source: Think with Google
IntapTV Software Requirements Specification
IntapTV technology combines the data collection and targeting capabilities of pay-per-click with the reach of TV. We’re proof that investing in TV advertisements leads to conversions – and with cutting-edge ad personalization, we keep advertisers and viewers happy.