Frequently Asked Questions

Technology

Why is sending customers to an advertiser’s landing page better than using a search engine?
Because traditional TV ads aren’t tapable, they require highly motivated viewers to lead to conversions. Why? Because the viewer has to use search engines to find the right advertised product. During the search process, the viewer could lose motivation, click on a competitor’s website, or click on the advertiser’s pay-per-click ad, costing them even more money.

Because IntapTV sends the viewer directly to the product or service landing page, all of this is avoided.

What is the “unrecalled functionality”?

No matter how effective an advertisement is, if crucial bits of information are not memorized by the viewer, they won’t be able to find the product even if they were interested in it. YouTube has created a “companion banner” in an attempt to remedy this problem. This banner continues the brand presence after the advertisement ends, so viewers can click on it at any time. However, this functionality is only available for YouTube advertisements on some devices – unlike IntapTV technology.

Our patented unrecalled functionality technology works similarly to the companion banner, but it is available on all devices and all TVs.

Why is “unrecalled functionality” so important?

According to statistics from Google research, most viewers begin searching for advertised products or services after the ad has ended – which is when the viewer has to recall the information gleaned from the ad. If they cannot remember it, they may not be motivated enough to find the product.

This is where IntapTV’s patented unrecalled functionality comes in, giving viewers everything they need to revisit a previously-aired advertise.

Image source: Think with Google

How does IntapTV provide companion ads on mobile devices while viewers are using a smart TV?

Because IntapTV is an integration, the viewer can use a smart TV or streaming service mobile app to view more information about video ads that have recently played. To do this, IntapTV provides an automatic request to the service provider server once the viewer opens the app – within just a second, information regarding the video ads is available.

Does IntapTV serve personalized ads for cases where people are watching TV together?

Yes, Intap uses multiple sub-accounts (corresponding to each viewer) within each TV streaming service and player provider ID. This gives us the flexibility to provide unique advertisements based on who is watching TV. Here is an example of how it works:
Provide serving personalized ads in cases where people watch TV together

Who owns the data?

Streaming service and player providers own all of their interaction data, which they can use to target audiences with more accurate personalized advertisements.

What standards does the technology comply with?

The IntapTV technology complies with:

  • All SCTE standards;
  • ATSC 3.0 and DVB;
  • MPEG-DASH and HLS;
  • VAST, VMAP and VPAID.
Do you have a prototype?

We don’t need to make a prototype because all of our future partners have software development teams in-house or use third-party developers.

Does the technology only apply to TV ads?

InTapTV technology applies to TV ads and also other relevant programming, such as shows, news, and more.

What else can InTapTV’s patented and patent-pending method work for?

The IntapTV method can also work for Digital Radio and DOOH applications around the world.

Finances

Who gets the money from the advertisers on a Pay-per-Tap® basis?

According to the data collected by IntapTV technology, stream service and player providers will receive money from advertisers on a Pay-per-Tap® basis.

Who determines the cost per tap?

The cost per tap should be determined by the streaming and player provider. Here’s an example of how this might work:

  • The average click-through rate for paid search ads is about 2%. Because IntapTV technology doesn’t have any tap-through rates on paid search ads, all taps are paid.
  • Based on that, TV advertisers can spend X times less money on each tap. So, if an insurance company runs a TV ad which created an increased search volume but then spent $50 per click on paid search ads while on IntapTV, they would spend 20 times less per tap.

In this way, Pay-per-Tap® guarantees to lower today’s cost of Pay-per-Click by at least 20 times.

How does IntapTV technology affect the subscriber’s monthly fees?

Because streaming and player providers would be able to earn more from advertisers, they can reduce or eliminate user subscriptions to compete and attract more customers from other platforms.

How can IntapTV technology increase the share value of existing media companies?

Once a media company implements InTapTV technology, it will be valued as a tech company (i.e. Alphabet, Inc. and Facebook, Inc.) in terms of public market value.

License

What’s the difference between Pay-per-Click and Pay-per-Tap®?

Pay-per-Tap® is a trademark of IntapTV, while Pay-per-Click is not trademarked. Pay-per-Tap® has a lot of power to disrupt the existing advertising market since most of us tap, not click. It can also lower today’s cost of Pay-per-Click 20 times or more.

What is your IP License?

Our licensed IP covers the following documents:

  1. U.S. patent number 10,003,931 (“Method for retrieval of unrecalled information from digital advertisement”).
  2. Provisional application number US 62/884,274 (“Method for simultaneous dynamic ad insertion or replacement in video/audio content stream and transmission of the corresponding Ad listing metadata to a database server”) filed on 08/08/2019.
  3. Provisional application number US 62/873,116 (“Method and System for Advertising on TV”) filled on 07/11/2019.
  4. Software Requirements Specification that describes IntapTV and serves as a base for the development of the invented functionality in the Licensee’s System.
  5. Trademark Pay-per-Tap®
What are the terms of using the SRS?

Licensor (Intap, Inc.) grants to the Licensee non-exclusive, worldwide, royalty-free, non-transferable, and non-assignable rights to the Licensed IP in all fields of use to reproduce related technologies and to develop, modify, create derivative works, make, have made, and to use licensed technologies and related services. As consideration for the granting of rights to the Licensed IP, the Licensee shall issue to Licensor, within 14 days from the Effective Date, five percent (5%) of the outstanding non-voting common stock of Licensee, on a fully diluted basis as of the date of the issue.

Can I get funding to open my own OTT service by using SRS?

Yes, the Software Requirement Specification (SRS) makes it easy for anyone to get funding and launch their own OTT service worldwide.

Can’t find what you are looking for?

IntapTV Software Requirements Specification

IntapTV technology combines the data collection and targeting capabilities of pay-per-click with the reach of TV. We’re proof that investing in TV advertisements leads to conversions – and with cutting-edge ad personalization, we keep advertisers and viewers happy.

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