Frequently Asked Questions
What is the “unrecalled functionality”?
A similar idea has already proved to be a huge success. This is the “companion banner” by YouTube, which provides continued brand presence after a video ends. YouTube’s “companion banner” allows the viewer to click on it anytime, monetizing the number of views. In general, both IntapTV and YouTube provide links to unrecalled information for viewers. Unrecalled advertisements (unrecalled ads) are pieces of visual digital information in the form of digital signals that a viewer for some reason misses a moment to memorize the expired information (for example, the TV ad had run and had not been copied down or memorized, etc.). The patented IntapTV technology works on all devices and any TV while YouTube’s “companion banner” works only on YouTube and only on a few devices and not on TV due to patent infringement.
Why is your patented “unrecalled functionality” so important?
According to Google, as seen in the diagram below, viewers only start searching after a TV ad has run. That’s why our patented “unrecalled functionality” which allows viewers to get all information about a recently watched ad is so important.
Image source: Think with Google
How does the IntapTV technology provide showing companion ads on mobile devices when viewers watch smart TV?
When a viewer watches a smart TV, he/she can use the mobile app to get more information about video ads currently or recently seen on the TV. IntapTV provides an automatic request to the server of the service provider immediately when the viewer opens the mobile app. As a result, information about the interested ads appears on the mobile app in just a second. This works similarly to YouTube’s companion banner but divided between a smart TV and a mobile device.
Do you provide serving personalized ads in cases where people watch TV together?
Who owns the data?
The Streaming service and player providers retain ownership over their interaction data. They can use this primary data to target audiences with more personalized advertisements.
What standards does the technology comply with?
The IntapTV technology complies with:
- All SCTE standards;
- ATSC 3.0 and DVB;
- MPEG-DASH and HLS;
- VAST, VMAP and VPAID.
Do you have any prototype?
We do not have to make a prototype because all our future partners have a software development team in-house or they are using a third-party software development team.
Does the technology only applies to TV ads?
It applies not only to TV ads but to other programming as well, like shows, news and the like.
What else can your patented and patent pending method work for?
Digital Radio and DOOH around the world.
Who gets money from the advertisers on a pay-per-click basis?
The Streaming service and player providers should receive money from advertisers on a pay-per-click basis according to the data collected by the IntapTV technology.
Who determines the cost per click?
The Streaming service and player providers should determine a reasonable cost per click as per the following example. The average click-through rate for paid search ads is about 2%. IntapTV technology does not have any click-through rates on paid search ads, meaning all clicks are paid clicks. Based on that, TV advertisers can spend X times less money for each click. For example, if an insurance company were to run a TV ad which created an increased search volume but then spent $50 per click on paid search ads while on IntapTV they would spend X times less per click.
How does the IntapTV technology affect the subscriber’s monthly fees?
By earning more from advertisers, the streaming service and player providers can reduce or eliminate user subscription fees to attract additional viewers from other platforms.
How many times can the shares of an existing media company rise by implemented IntapTV technology?
By implemented IntapTV technology, you are automatically being valued like a tech company. It turns out that the public markets value of your company is very similar to a typical tech company, for example, an Alphabet, Inc., Facebook, Inc., and others.
What is your IP License?
Our licensed IP covers the following documents:
- U.S. patent number 10,003,931 (“Method for retrieval of unrecalled information from digital advertisement”).
- Provisional application number US 62/884,274 (“Method for simultaneous dynamic ad insertion or replacement in video/audio content stream and transmission of the corresponding Ad listing metadata to a database server”) filed on 08/08/2019.
- Provisional application number US 62/873,116 (“Method and System for Advertising on TV”) filled on 07/11/2019.
- Software Requirements Specification that describes IntapTV and serves as a base for the development of the invented functionality in the Licensee’s System.
What are the terms of using the SRS?
Licensor (Intap, Inc.) grants to the Licensee non-exclusive, worldwide, royalty-free, non-transferable, and non-assignable rights to the Licensed IP in all fields of use to reproduce related technologies and to develop, modify, create derivative works, make, have made, and to use licensed technologies and related services. As consideration for the granting of rights to the Licensed IP, the Licensee shall issue to Licensor, within 14 days from the Effective Date, five percent (5%) of the outstanding non-voting common stock of Licensee, on a fully diluted basis as of the date of the issue.
Can I get funding and open my own OTT service by using the SRS?
Yes, you can. Software Requirements Specification (SRS) makes it easy for anyone to get funding and launch their own OTT service worldwide.
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IntapTV Software Requirements Specification
Combines digital’s pay-per-click, data collection and targeting capabilities with TV's reach.
Proves the TV industry's long-held claim that commercials cause consumers to buy products.
Allows viewers to see ads they want based on their behavior.